NCG Big and Bold Soups

Recently published and in store this winter are a set of graphic illustrations I produced for Daniels Foods, who own New Covent Garden Food Company  http://www.newcoventgardenfood.com , founded in 1988 to make homemade quality soup using entirely natural ingredients, ‘and despite many imitators over the past eighteen years New Covent Garden are still the bestsellers in the fresh soup market’.

NCG Books of Soup

Detail

I’ve worked for a long time with NCG, one of the loveliest clients I’ve had. In the past I’ve been asked to re-vamp their range of soups with pastel illustrations of the ingredients; also producing four books of soups for them:

The latest brief was to produce illustrations for a new range, Big and Bold Soups, launched in single-serve pots rather than the traditional cartons. The designers on this branding were Ziggurat, http://www.zigguratbrands.com/ , a company I've worked with for a long time now. Moving away from their pastel branding NCG were looking for strong (bold) graphic illustrations here. After producing a range of visuals for them, the graphics below were preferred, along with some woodcut-style illustrations around the pots.

Series of Illustrations for NCG Big and Bold Soups

These were worked on further, giving them texture to create a more rustic, organic look before going to print. See below the range; also how they were used in a London Underground Poster Campaign: 

Range of Big and Bold Soups

Detail: Single Pack

NCG Big and Bold Soups in London Underground Poster Campaign

Have tried them all now, lovely on cold winter days. I'm working on some illustrations for NCG's range of smoothies very soon, which means a fridge full of them for the next couple of weeks! Back to pastel drawings for the smoothies product; to be posted at a later date..