I've been working on a photo-realistic brief; a re-branding of Ahmad Teas Fruit Black Tea range.
Ahmad Tea of London is established as a premium tea company, it’s product range selling in more than seventy countries, spanning across 5 continents.
My brief is to help with the re-branding by producing pack illustrations for their range of ten fruit black teas to bring them in line with their main classic black tea range - by the way, their existing range, below, was illustrated by Petula Stone, with whom I share an agent, Illustration: http://www.illustrationweb.com/illustrators/home_large.asp?artist_id=3352
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| Existing Range by Petula Stone |
The client is looking for a photo-realistic but fresh image of the fruit flavour ingredient on each pack, with an as yet nondescript but atmospheric background. I worked with Ahmad last year producing a series of illustrations for their fruit and herbal teas, and this is the feel that they want to carry forward into the fruit black teas.
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| My Illustrations for Ahmad Fruit and Herbal Teas |
I normally begin sketching some compositional ideas for the client and when an option is agreed I set up a shoot to photograph the ingredients, bringing them into photoshop and painter to work on. Photography is often the starting point for this kind of brief, though there is always a lot of re-drawing and manipulation on system to produce the end product. Here are some initial traces..
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| Traces for Ahmad Packaging |
More to follow when the project ends
